Wednesday, 21 November 2018

Organic smoothie maker launches CBD smoothie kits: ‘The future for CBD is in the wellness world’

A fresh wave of cannabis products are hitting the market infused with both THC and CBD for a range of uses in recreation, pain management and stress relief.

Reinventing the smoothie

Root Blends operates under the mantra ‘what feeds you’ and builds on that to deliver what it calls ‘smoothies reinvented.’ Founder, former professional rugby player and trained chef Alastair Greer first began using CBD oil as a cure-all for his pain and injuries.

He chose to get into the smoothie game because he saw an opportunity to transform the treat from something that is too often “over-sweet with very little thought to nutrition”​ into a functional beverage with beneficial, relevant ingredients.

Root Blends now produces four smoothie kits that come in Protein, Mint Protein, Skin & Hair and Calm Blend as a part of its business-to-business and business-to-consumer channels. The Skin & Hair and Calm blends contain marine collagen peptide and Calm also contains 25mg of hemp-derived CBD.

The cups contain the listed ingredients, such as fruit, vegetables, seeds and plant protein, and are advised to be blended with any preferred liquid and then poured back into the single-serve cups. Greer’s choice to include both the CBD and collagen in his varieties is based on his personal, daily use of each and the trends he saw among customers.

“As CBD becomes more and more in the market, we really see it as an ingredient over anything else. I think that’s where the most excitement is going to be and we’d love to delve deeper into that,”​ he told BeverageDaily.

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