FORMER Pembroke RFC player Dominic Day has launched a new business venture to aid fellow professionals with their rehab and recovery – using a cannabis-based product.
Along with Saracens teammate George Kruis, the 33-year-old Welsh international had launched fourfive cbd, a line of cannabinoid-based products targeting active professionals.
A combination of capsules, balms and tinctures, the products aim to assist with inflammation and pain relief that are commonly found in people whose lifestyle means they risk joint and muscle discomfort or have issues with sleep and anxiety.
The ethos of fourfive cbd is to follow the steps of injury rehab, namely ârestâ, ârecoverâ and âriseâ, so the company has adopted this both as its strapline and in the branding of its supplements.
Day explained: âSustaining injuries is a common part of any pro-athleteâs experience but is incredibly frustrating since we want to be getting on with the job, as such we are serious about recovering as quickly as possible.
âInjury-induced frustration led me to try cbd â with no set expectations â so I was delighted with the positive effect it had on my rehab. I quickly became a vocal locker-room cbd advocate, which is how George came to try some products out and became an equally passionate fan.â
Dominic Day playing for Wales. PICTURE: Press Association.
The public understanding of the subject is aid to be very mixed, primarily based on innate association with negative elements of marijuana use; cbd is not psychoactive and has a long, positive association with recovery, spanning mental, heart and skin health, as well as treating inflammation and pain.
Kruis said: âWhilst cbd has been applied to a wide range of health issues, our focus is firmly on health-conscious active people, as this is who we know best. These are people who may do a daily run or spin class, through âweekend warriorsâ (sub-elite triathletes, cyclists, swimmers, runners and team sport players), all the way up to our fellow sports professionals. This group takes their well-being seriously and, when injured, undertake a proactive rehab process. We believe that our products can supplement this, and help them get back out, doing their chosen activity, as quickly as possible.â